Got a question about takaful?

Ask Aisya, FWD Takaful’s new online personal assistant

Kuala Lumpur, 26 August 2020 - FWD Takaful Berhad (“FWD Takaful”) has introduced its first-ever online personal assistant. “Aisya”, whose name means “to live prosperously”, represents the everyday friend that’s always ready to help Malaysians celebrate living. Aisya is available to chat 24/7 on FWD Takaful’s website to assist those who wish to know more about takaful and current family takaful plan offerings.

Aisya was designed to provide:

  • simple and straightforward questions and answers for anyone to understand takaful
  • quotations for online products
  • plan recommendations based on a customer’s profile and needs
  • instant responses to queries as an alternative to calling the customer care hotline during working hours or sending emails

Salim Majid Zain, FWD Takaful’s Chief Executive Officer, said, “FWD Group (FWD) prides itself in nurturing a culture of innovation and adopting technology for the ultimate benefit of our customers. Similarly, FWD Takaful is constantly looking at ways to leverage technology to increase efficiency and productivity, reduce turnaround time and drive positive customer experience in line with our vision to change the way people feel about takaful.”

“This chatbot is yet another important step we’re taking in our efforts to provide a seamless experience for Malaysians to connect with us and find out more about takaful. Aisya will provide a convenient and alternative channel for our audiences to find instant, quick answers to common questions anytime, anywhere. Aisya aims to increase the awareness of takaful in the market and help Malaysians understand how takaful products work and its benefits.” Salim added.

Get quick takaful tips from Aisya at

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About FWD Takaful Berhad

FWD Takaful Berhad (FWD Takaful) is a Takaful provider in Malaysia that offers family Takaful services. FWD Takaful is licensed under the Islamic Financial Services Act 2013 and is regulated by Bank Negara Malaysia.

It is a Takaful business unit of FWD Group (FWD) – the insurance business of investment group, Pacific Century Group – which spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia; offering life and medical insurance, general insurance, family Takaful and employee benefits across a number of its markets.

Since 2013, FWD has focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD will achieve its vision to become a leading pan-Asian insurer that changes the way people feel about insurance.

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