FWD Takaful x Unbound Malaysia: Takaful awareness through augmented reality

FWD Takaful has partnered with UnBound Malaysia to develop an augmented reality (AR) game as a new approach to promote, educate, and improve the awareness of takaful protection amongst youth. This game will be introduced to students of participating public and private universities as part of their online learning initiatives.

Motivated by the challenges of the COVID-19 pandemic, the game’s mission is to eliminate viruses from the virtual world, with time-based quizzes on takaful, financial literacy and related course subjects. The initial launch of the game saw a total of 10 universities participating, with an average of 850 students per university participating! The second launch saw an additional 25 universities who participated in this takaful education AR game.

The feedback given by the students for this game was overwhelmingly positive, as many students found the AR format of the game to be extremely engaging. The recommendation from the students was to continue the game initiative in universities, particularly for newer students who would benefit greatly from this accessible introduction to financial literacy and takaful understanding.

At FWD Takaful, we want to promote takaful understanding and financial literacy as part of our commitment to sustainable growth.