On 15 October 2021, FWD Takaful launched its first online mobile game called ‘Komuniti Kita’. The game is designed to be a fun and accessible mobile game for players of all ages to learn about takaful and financial management. The main theme of ‘Komuniti Kita’ emphasises the values of mutual assistance and community care, allowing players to experience the spirit of takaful.
Set against the backdrop of 21st century Malaysia, Komuniti Kita follows the storylines of Ali, Aisyah, Mary and Chen who will navigate adventures across the bustling city of Kuala Lumpur and the captivating sceneries of a traditional ‘kampung’. The goal for players is to help these characters achieve their financial goals while embodying the spirit of takaful in solving community problems. Players will ultimately experience how takaful is beneficial to all layers of society– from students to parents and working adults.