FWD Takaful set to change the way people feel about Takaful

Malaysia’s newest Takaful market entrant will focus on digital innovation and omni-channel distribution to change perceptions and boost awareness of Takaful

Kuala Lumpur, 29 July 2019 FWD Takaful Berhad (“FWD Takaful”) officially launched its brand today and introduced its vision to change the way people feel about Takaful. Marking FWD Group’s (“FWD”) ninth market in just five years, the brand will leverage FWD’s strength and expertise in the insurance and protection business to cement its position locally as a family Takaful operator, offering innovative and easy-to-understand products and a straightforward approach to claims.

Official guest of honour Malaysia’s Minister of Finance, YB Tuan Lim Guan Eng said, “The entry of FWD Takaful into the Malaysian market certainly bodes well for the local insurance and takaful industry; as it will provide Malaysians with more competitive choices of Takaful plans for themselves and their families, and reflects the growth potential of Malaysia’s Takaful industry. This is also in line with the government’s commitment to assist Malaysian households to become more financially resilient through insurance and takaful protection.”.

Also present at the launch event were Mr. Richard Li Tzar Kai, Founder, Chairman and Chief Executive of Pacific Century Group; Mr. Peter Allen, Director of Pacific Century Group; Mr. Binayak Dutta, Managing Director of Emerging Markets & Group Chief Distribution Officer of FWD; Mr. Arthur Lee, Executive Vice President, New Markets & Corporate Governance, and South East Asia Chairman of FWD and Mr. Salim Majid Zain, Chief Executive Officer of FWD Takaful.

Expanding on what FWD Takaful will bring to the industry, Salim said, “At FWD Takaful we pride ourselves in taking a customer-led approach and aim to provide easy access to innovative family Takaful products to all Malaysians. We want to defy industry norms and create fresh customer experiences, supported by digital technology.”.

FWD Takaful wants to enhance Malaysians’ access to a wider selection of products through multiple distribution channels and different coverage options to support Bank Negara Malaysia’s efforts to increase awareness.

For more information on FWD Takaful, please visit www.fwd.com.my

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About FWD Takaful Berhad

FWD Takaful Berhad is a leading takaful provider in Malaysia that offers family takaful services.

It is the first takaful business unit of the FWD Group – the insurance business of investment group, Pacific Century Group – which spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia; offering life and medical insurance, general insurance, family takaful and employee benefits across a number of its markets.

Since 2013, FWD has focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD will achieve its vision to become a leading pan-Asian insurer that changes the way people feel about insurance.

For more information please visit www.fwd.com.my

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