FWD Takaful and Arus Academy invite Malaysian youths to compete in Digital Financial Inclusion Challenge 2020

Call for youths to take part in developing fresh Takaful ideas for targeted communities






Kuala Lumpur, 2 November 2020 – FWD Takaful Berhad (“FWD Takaful”) together with Arus Education Sdn Bhd (“Arus Academy”) are calling for 30 Malaysian youths to participate in the Digital Financial Inclusion Challenge 2020 (“DFIC 2020”), a three-week online programme and competition to explore innovative solutions to achieve financial inclusion for targeted communities through microtakaful.


Salim Majid Zain, FWD Takaful’s Chief Executive Officer, said, “We’re excited to continue charting new territories to promote takaful literacy and advocacy. We want to change the way our youths feel about takaful through this nation-building initiative by empowering and enabling their innovation and creativity so that together, we can realise our ambition to bring financial inclusion to more segments of our community.”


The challenge aims to motivate youths to think about long-term takaful solutions as well as advocacy strategies. The participants, in teams of five, will then compete to deliver a proposal on how the adoption process of takaful can be designed differently for identified target groups, such as:

  • single mothers
  • entrepreneurs
  • the disabled
  • low-cost housing residents (PPR)
  • university students or
  • those financially impacted by COVID-19

Participants will explore financial inclusion frameworks as well as research and analyse global case studies. They will then use design thinking to ideate and build prototypes guided by mentors who are experts in the industry.


Alina Amir, co-founder of Arus Academy, adds, “We’re confident that the outcome of this initiative will not only put some new ideas on the table, but also help to steer our young people to channel their academic skills towards efforts or causes that empower the communities that they belong in or can relate to.”







Registration for DFIC 2020 starts now and ends on 15 November 2020. The challenge is open to all Malaysian individuals aged 18 to 30 years old, particularly those who are currently studying, working or have high interest in Fintech, Economics, Finance, Shariah Law, Islamic Finance, Public Policy and Actuarial Science. The final presentation will be streamed live on multiple platforms, where viewers will be able to watch the final pitch and visit interactive sites to take part in the People’s Choice Award. Winning teams will have the opportunity to bring home cash prizes of up to RM5,000.

Visit challenge.fundfor.life for more information on how to participate in DFIC 2020. Follow FWD Takaful on Facebook (@fwd.takaful) and Instagram (@fwdtakaful) or visit fwd.com.my to know more about our campaigns. Alternatively, email contact.my@fwd.com or call 1300 13 7988.





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About FWD Takaful Berhad

FWD Takaful Berhad (FWD Takaful) is a Takaful provider in Malaysia that offers family Takaful services. FWD Takaful is licensed under the Islamic Financial Services Act 2013 and is regulated by Bank Negara Malaysia.

It is a Takaful business unit of FWD Group (FWD) – the insurance business of investment group, Pacific Century Group – which spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia; offering life and medical insurance, general insurance, family Takaful and employee benefits across a number of its markets.

Since 2013, FWD has focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD will achieve its vision to become a leading pan-Asian insurer that changes the way people feel about insurance.

For more information, please visit www.fwd.com.my.

Get in touch! Call Us 1300 13 7988