FWD Takaful and Arus Academy launch Fun(d) for Life: a new online platform to teach financial literacy


The platform also includes educational COVID-19 activities for students


Kuala Lumpur, 15 June 2020 - FWD Takaful Berhad (“FWD Takaful”) is continuing its collaboration with Arus Education Sdn Bhd (“Arus Academy”) by launching Fun(d) for Life portal, a free online platform that teaches financial literacy.


This is the second year of FWD Takaful’s work with Arus Academy, a social enterprise providing equal opportunity for all through quality education, and part of a series of events to promote financial literacy nationwide.

The portal can be found at fundfor.life and includes several key features:

  • Interactive games, infographics and video content for students aged 7 to 18 years old  
  • Articles and educational content for adults – whether they’re parents, or simply those wishing to enhance and build on their knowledge
  • Lesson plans for teachers, across all grade levels, aligned to the national curriculum

The economic impact of COVID-19 has elevated the need for personal financial awareness and management, so the platform has also been designed to offer dedicated help and support during the unique circumstances brought about by the COVID-19 pandemic. It’s also aligned to Malaysia’s National Strategy for Financial Literacy 2019-2023.

Salim Majid Zain, FWD Takaful’s Chief Executive Officer, said, “We’re thrilled to be continuing our work with Arus Academy, especially so given their focus on supporting students from underprivileged backgrounds. This platform is part of our goal to ensure everyone in Malaysia has the opportunity to demystify the world of finance and financial language to help our younger generation.

Fun(d) for Life will close some of the gaps with fast, easy access to crucial areas of knowledge by teaching valuable skillsets and helping to form good financial habits. In doing so, this platform also chimes with our wider vision of changing the way people feel about takaful."

Arus Academy co-founder, Alina Amir, said, “This is a timely launch given the impact of COVID-19 and the financial setbacks that are being felt by many families. It further amplifies the need for sound financial education that’s accessible to Malaysians across all ages – so we’re really pleased to be working with FWD Takaful on this exciting new initiative.”

Fun(d) for Life is one of several initiatives launched by FWD Takaful to promote financial education and sound financial management – including educating Malaysians on the concept and benefits of takaful protection. In 2019, FWD Takaful and Arus Academy launched their ‘Fun(d) for Life Camps’; an interactive financial literacy programme for schools across Malaysia.

Over the coming months, Fun(d) for Life will share even more activities and content for parents, teachers and students.

The importance of financial education and inclusivity has also been highlighted by the United Nations Capital Development Fund as an enabler to achieve the 2030 Sustainable Development Goals (SDGs). Therefore, it’ll also help Malaysia in attaining these global SDGs.


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About FWD Takaful Berhad

FWD Takaful Berhad (FWD Takaful) is a Takaful provider in Malaysia that offers family Takaful services. FWD Takaful is licensed under the Islamic Financial Services Act 2013 and is regulated by Bank Negara Malaysia.

It is a Takaful business unit of FWD Group (FWD) – the insurance business of investment group, Pacific Century Group – which spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia; offering life and medical insurance, general insurance, family Takaful and employee benefits across a number of its markets.

Since 2013, FWD has focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD will achieve its vision to become a leading pan-Asian insurer that changes the way people feel about insurance.

For more information, please visit www.fwd.com.my.


About Arus Education Sdn Bhd (Arus Academy)

Arus Academy is a social enterprise that provides after-school classes where students actively solve problems by building and creating their own physical and digital solutions. Our aim is to make learning relevant to our students and instill in them the love of learning.

Our programs cover design thinking, project management, presentation, programming and coding skills to train our students to be critical thinkers and problem solvers.

Since we started operations in 2014, we focus on helping students of underprivileged backgrounds or come from high need schools. We specifically target this group of students to provide them with opportunities for a quality education and to motivate them to build a passion by gaining new competencies especially in becoming problem solvers in the 21st century.


For more information, please visit www.arusacademy.org.my.

Get in touch! Call Us 1300 13 7988