Kuala Lumpur, 5 February 2020 – FWD Takaful Berhad (formerly known as HSBC Amanah Takaful (Malaysia) Berhad) (“FWD Takaful”) today signed a partnership agreement with Naluri Hidup Sdn Bhd (“Naluri”) to offer a Digital Therapeutics Program to customers of FWD Care Direct - its first online Family Takaful cancer plan.
Salim Majid Zain, FWD Takaful’s Chief Executive Officer said, “We’re honoured to be able to play an important role in improving the well-being of all Malaysians through this partnership with Naluri. The Digital Therapeutics Program will provide an optional value-added service for our FWD Care Direct customers that is personalised to support their emotional, mental and physical needs upon cancer diagnosis. At FWD Takaful, our goal is to change the way people feel about takaful. That means showing people that we are there for them every step of the way and helping them achieve better health outcomes by building the necessary mental resilience to cope with their specific health challenges.”
Azran Osman-Rani, Naluri’s Chief Executive Officer shared, “We’re excited to partner with an innovative takaful provider like FWD Takaful who is re-thinking takaful beyond just protection, but also to enhance the quality of life of its customers who’re dealing with cancer. Naluri’s digital application will provide access to health coaching that combines much needed, but often neglected, psychological support with disease and lifestyle management.”
Naluri’s offering is aligned with FWD Takaful’s customer digitalisation journey in making a positive difference to people’s lives especially to those dealing with cancer. The program will allow FWD Care Direct customers to activate an account with Naluri at the point of claims as a holistic approach to health maintenance post-diagnosis. There are 6 features available in the digital application to support the need to build long-term healthy habits, which includes Professional Health Coaching, Daily Interactive Modules, Photo Food Journaling, Digital Thought Journal, Home Screen & Planner and Connected Weighing Scale.
FWD Care Direct plan is quick and easy to apply for via online and provides instant coverage from RM100,000 to RM250,000. The plan offers a 100% pay-out upon diagnosis of cancer, even at early stage to assist customers with their cancer treatment. Apart from covering individuals, FWD Care Direct also offers cancer protection for the entire family of 4 in one single plan. Family members can continue to enjoy the benefit, even after the certificate owner has been diagnosed with cancer.
Naluri is the region's first human-driven, AI-augmented digital treatment program that delivers quantifiable health outcomes and helps healthcare payors save on avoidable healthcare costs through structured, multi-disciplinary, behavioural, and psychological coaching that helps people cope with chronic disease and improve mental health.