FWD Takaful and UnBound Malaysia design Augmented Reality game to enhance students’ Takaful awareness

Partnership with UnBound Malaysia provides an immersive approach to demystify Takaful for university students



Kuala Lumpur, 25 November 2020 – FWD Takaful Berhad (“FWD Takaful”) has partnered with UnBound Malaysia, to develop an Augmented Reality (“AR”) game as a new approach to promote, educate, and improve the awareness of Takaful protection. The game, aptly titled “UnBound, powered by FWD Takaful” will be introduced to students of the participating public and private universities as part of their online distance learning initiatives.

Salim Majid Zain, FWD Takaful’s Chief Executive Officer said, “We’re very excited to be partnering with UnBound Malaysia to leverage technology in educating Malaysians on the importance of Takaful protection. We want to empower the students with Takaful values while indulging an immersive and interactive gaming experience and change the way people feel about Takaful.”. 

Ryan Kang, UnBound Malaysia’s Director said, “The UnBound, powered by FWD Takaful AR Game allows the students to become a hero in the Takaful virtual world. We’re pleased to partner with FWD Takaful and to have the opportunity to be one of the few gaming platforms that incorporate AR for learning financial literacy.”





Motivated by the challenges of the COVID-19 pandemic, the game’s mission is to eliminate viruses from the virtual world, with time-based quizzes on Takaful, financial literacy and related course subjects. Students from participating universities will be able to experience the game from December 2020.

For more information on UnBound, powered by FWD Takaful, visit unboundmalaysia.com or follow @unbound.edn on Facebook and Instagram.

For more information on FWD Takaful, visit fwd.com.my. Alternatively, call 1300 13 7988 or email contact.my@fwd.com.



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About FWD Takaful Berhad

FWD Takaful Berhad (FWD Takaful) is a Takaful provider in Malaysia that offers family Takaful services. FWD Takaful is licensed under the Islamic Financial Services Act 2013 and is regulated by Bank Negara Malaysia.

It is a Takaful business unit of FWD Group (FWD) – the insurance business of investment group, Pacific Century Group – which spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia; offering life and medical insurance, general insurance, family Takaful and employee benefits across a number of its markets.

Since 2013, FWD has focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD will achieve its vision to become a leading pan-Asian insurer that changes the way people feel about insurance.

For more information, please visit www.fwd.com.my.

Get in touch! Call Us 1300 13 7988